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We Believe:

That you are the best Mum your kids could ever have
That the right tool makes the job at hand easier – and lightens your parenting load
That you have your Mumma-strengths, your areas of awesomeness, where you shine,

AND
That it’s OK to borrow from other mumma’s awesomeness to supplement areas that you don’t rock at, or that you are new too

That mumma-designed products are the best products for babies and kids. Mums have done the job, so they know the ins and outs of what tool is needed to do the job right

That Biz Mums Rock! And we should support them because they are RAD

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Our Latest Mumma Guides

Mumma Care

3 min read

When you become a Mum, it’s very easy to forget to look after yourself. You become so focused on your little ones, self-care goes out the window. But self-care is more important than ever. Your baby needs you to stay well. It’s hard to give 24x7 care when you are tired and lacking proper nutrition...

3 Tips on How to Explain Easter to a Child

3 min read

Let’s face it, explaining crosses, dying and being raised to life again in an age- appropriate way is, well, ahhhhhh, challenging. Here’s 3 tips that we believe will help you as a parent to remember when explaining it to your kiddies!

5 REALLY useful baby shower gift ideas

3 min read

Confidence comes from knowing that you have the resources to meet each new stage of parenting head on. This baby shower present guide features tools that will equip the new mum for each major parenting challenge, whether it be sleeping, eating, or toilet-training.