Sleep is the ultimate Parenting Challenge from the beginning. If Baby doesn't sleep the roll on effects to the rest of the family are ..... well ...... let's say "fun".
Mumma designer Malou had struggles with the to-swaddle-or-not-swaddle question. If she swaddled her son, he would wriggle, and not sleep. If she didn't swaddle him, his startle reflex would wake him up.
So she design her fabulour range of Baby Love Sleep suits to solve this and other sleeping challenges.