All Baby Loves Sleep products were created by Australian Mum and Founder Malou Villarreal (also known as Lourdes or Lou), starting with the uniquely designed Sleepy Hugs sleep sack, born out of the frustration and desperation that resulted from the sleep deprivation she experienced with her own son.
"Good, deep, restful sleep is the goal of every parent with a babies and young children’ and it was my forever goal.
Caring for my own baby son, I expected to have interrupted sleep for some time as he navigated this new world and needed feeding and care throughout the night to grow and thrive. However as the night waking wore on and on, month after month, both he and I became desperately tired and frustrated as the lack of rest took its toll.
We both needed deep, restful sleep.
The reason he was waking was due to his startle reflex (also known as the Moro reflex), that all babies are born with. It is where a sudden movement of their arms will wake them, causing them to cry and need calming and soothing to return to sleep.
Many babies are swaddled to help calm the startle reflex and mimic the comfortable sensation of the womb, helping them to sleep through the startle reflex. However my boy, like many others, liked to move his arms as he slept and his little hands would escape the swaddle, leaving him without it’s calming sensation when the startle reflex occurred.
Many sleeping bags that were available restricted arm movement and my son hated them, so armed with an idea and a sewing machine, I created something new: a sleep suit that was roomy enough for arm movement, but with just enough resistance to keep the startle reflex from waking him.
And it worked. It wasn’t long before my baby was sleeping through the night in the very first Sleepy Hugs sleep suit.
Malou went on to extend the Sleepy Hugs range to accommodate the growing needs of babies to cover all ages and developmental stages (from newborn to toddlerhood), including the innovative Koala Hugs wraps, a clever newborn wrap with built in arm pockets that removes the guesswork of swaddling for new parents and guarantees a perfectly inescapable wrap every time."